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In A Strange Move, TiVo Acquires Strangeberry, Plots Broadband Course
In a surprise move that may signal a new broadband direction for TiVo, the digital video recorder marketer has quietly purchased a company that creates broadband-based content delivery systems, MediaDailyNews has learned. ...Read the whole story
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Program Guides Emerge As TV Navigation Portal, Begin Shifting Network Preferences
Interactive program guides (IPG) have emerged as the offline equivalent of an online navigation portal for a majority of U.S. TV homes, according to new research scheduled to be released by ESPN. The findings, which were previewed to MediaDailyNews, show that IPGs are now present in more than half (54 percent) of TV households, and that nearly that many (49 percent) use them "most of the time" to decide what channels they will watch. ...Read the whole story
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Study: Big Game Really Is A Super Ad Bowl, And An Uncluttered One Too
Few programming events are as closely associated with their advertising as the Super Bowl, but research from a major media shop finds that despite the heavy dose of high-profile commercials, the Super Bowl is a relatively uncluttered--and high-rated--advertising environment. ...Read the whole story
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It's New, But Is It News?
Having worked in and around news organizations for most of my life, I have come to understand that news is too often in the eye ... ...More
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