-
Studies Establish New Benchmarks For Agency Compensation, Client Relations
The weather outside might have proved frightful enough to force the Association of National Advertisers to cancel its Agency Relations Forum in New York City today, but the sentiment of marketers toward their agencies heading into the conference wasn't nearly as frightening as an initial report might have suggested. In fact, the findings of two new studies -- one on relationships, the other on compensation -- likely will serve as new benchmarks for marketers and agencies alike. ...Read the whole story
-
Q4 Proves The Best Of Times, Paper Closes Year With Strong Ad Results
The New York Times Co. turned in a positive fourth quarter in advertising revenues, registering gains at its flagship newspaper and both its New England and regional units. December's ad revenues were particularly strong, mirroring similar gains at other newspaper groups to close out a less-than-pleasant 2003. ...Read the whole story
-
Meredith Defies Soft Mag Market, Print Unit Outpaces Broadcast
Defying magazine industry conditions of gloom and doom, Meredith Corp. performed strongly in the last quarter of the year, as double-digit quarterly revenues boosted the magazine unit's performance above the company's broadcast TV stations group. ...Read the whole story
-
Amid Languishing Market Conditions, The Journal, Dow Jones Achieve Ad gains
Ad sales rose at The Wall Street Journal in the fourth quarter, lifting parent Dow Jones & Co. in what the company continues to describe as a tough market. The paper's ad linage rose 8.1 percent for the quarter. ...Read the whole story
-
Talking Paper: The Scientific Principles Of Media Planning Are Few, but Awesome
This is a Talking Paper on the Scientific Principles of Media Planning. It's a brief because there aren't many. There are five media planning ideas ... ...More
Recent Most Read Stories
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
- Aereo Is Not Just For Cord-Cutters
- NY1 Show Goes National
- Who Needs Sex? I Have An Unlimited Data Plan
- Activision Blizzard's Campaign Wins Grand Effie
- Worldwide Pay TV On The Rise, Big Growth In Asia
- Cars.com Drops Flag On NASCAR.com Sponsorship
- Mag Bag: Bonnier, Source Interlink Swap Mags
- Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground
- Court Dismisses Defamation Suit Against WPP's Sorrell
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
