Fueled by a surge in spending by packaged goods and entertainment marketers, the pace of U.S. ad spending picked up throughout 2003, wrapping the … Read the whole story
In the first significant ad industry pitch of the 2004-05 network upfront buying season, Scripps Networks this week focused on new research indicating niche … Read the whole story
Riding the momentum of a rapidly expanding audience and strength in adults 18-34, Spanish-language broadcaster Univision Communications reported sharply higher revenues and profits in … Read the whole story