• Early To Bed, Early To Rise, People Use Media More Than Research Would Surmise by Joe Mandese

  An important new study based on a rarely done, but highly regarded form of media research - direct observation of media consumers - is raising new doubts about the veracity of conventional forms of audience measurement, and is providing new ammunition for proponents of new methods, especially Aribtron's portable people meters. The study, which was released Wednesday by Ball State University's Center For Media Design, also suggests planners and buyers may be grossly misallocating advertising budgets across the media mix based on actual media consumption patterns. ...Read the whole story

• TVB: Broadcast TV -- Especially Network -- Plummet In Q4 by Joe Mandese

  Evidence is mounting that the robust market activity that occurred during last year's 2003-04 upfront TV sales season has not had a positive impact on the overall broadcast TV marketplace, especially for the major broadcast networks. On Wednesday, the Television Bureau of Advertising released its own annual analysis of industry data for 2003 and concluded that total broadcast TV ad spending fell 4.0 percent last year, including a 5.6 percent decline on the broadcast networks. The study showed that the drop was especially pronounced during the fourth quarter - the first fiscal quarter of the 2003-04 buying season - in ... ...Read the whole story

• On The Stairway To Kids Upfront, Toon Unveils New Slate: 'Hello Kitty Meets Led Zeppelin' by Paul Gough

  Cartoon Network and Kids' WB got out in front of the upfront Wednesday night, kicking off the annual kids' TV ad sales season with a presentation that touted new and returning animated series, synergy between the two networks, and more forays into decidedly non-cartoon live action. ...Read the whole story

• Toon Dips Toe In Grown-Up Water, Plans Separate Upfront For 'Adult Swim' by Paul Gough

  Wednesday night's bash was all about the kids. Next month, planners and buyers will play in the big kids' pool. That's when Adult Swim -- Cartoon Network's effort to skew older--will have its own upfront presentation. ...Read the whole story

• Meredith Bucks 'Less-Is-More,' Boosts Rate Base Of Four Titles -- Including More by Paul Gough

  With some consumer magazines cutting their rate bases to become more attractive to Madison Avenue, Meredith's mid-size titles are bucking the trend and raising their targets. ...Read the whole story

• New York Times' Ad Pictures Weakens, Downgraded By Wall Street by Paul Gough

  A major Wall Street firm downgraded its rating of The New York Times Co., citing concerns over weak national advertising at the beginning of the year. ...Read the whole story

• Clear Channel Gets Stern Over Indecency, Drops Howard
• NBC, Tribune Units Team For Spanish-Language Content, Cross-Media Promotion
• Wild Card Picked Up For Second Season

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Previous Issues

• Wednesday, May 22, 2013
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• Thursday, May 9, 2013
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