An important new study based on a rarely done, but highly regarded form of media research - direct observation of media consumers - is … Read the whole story
In an unlikely confluence of long plane rides and professional diligence, I have actually finished three books on advertising in the last three months: … Read the whole story
Evidence is mounting that the robust market activity that occurred during last year's 2003-04 upfront TV sales season has not had a positive impact … Read the whole story
Cartoon Network and Kids' WB got out in front of the upfront Wednesday night, kicking off the annual kids' TV ad sales season with … Read the whole story
Wednesday night's bash was all about the kids. Next month, planners and buyers will play in the big kids' pool. That's when Adult Swim … Read the whole story
With some consumer magazines cutting their rate bases to become more attractive to Madison Avenue, Meredith's mid-size titles are bucking the trend and raising … Read the whole story
A major Wall Street firm downgraded its rating of The New York Times Co., citing concerns over weak national advertising at the beginning of … Read the whole story