• Nielsen Puts Brakes On L.A., Chicago People Meters, Races Ahead In New York by Joe Mandese

    Nielsen Monday said it was delaying the rollout of people meters in Los Angeles and Chicago, but is pushing ahead with plans to convert the nation's largest ad market -- New York -- on April 8. The move sparked immediate criticism from one large broadcast client, News Corp., which claims the new meters "undercount" viewing, particularly among African American viewers. ...Read the whole story

  • Radio Ad Demand Ebbs In Fourth Quarter by Paul Gough

    The radio industry's fourth quarter was marked by a slight decline in ad revenues, although earlier strength caused it to finish 2003 ever so slightly up. ...Read the whole story

  • Channel Two: New Player Cracks Public School Ad Market by Larry Dobrow

    Hoping to catch young people in one of the few places where they don't have much choice but to pay attention--at school, natch--youth marketing firm Blue Fusion has debuted Youth CAPTV. The new division plans to partner with colleges, high schools, and middle schools to target young consumers with everything from cell-phone ads to anti-tobacco messages. ...Read the whole story

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