• Media Shops Emulate Clients, Create Chief Marketing Role To Market Own Brands by Joe Mandese

    Media agencies have always prided themselves on the role they play in marketing their clients' products. Now they want to bring that same level of sophistication into how they market themselves. In a surprising development, two top media shops - Grey's MediaCom and Publicis' Starcom units - have restructured their operations and created a top management role that is normally associated with their clients' businesses: chief marketing officers. Starcom made its reorganization public on Wednesday, naming Steven Feuling an outsider and former marketing chief at Kmart to the post. MediaCom quietly made its move early this year but has yet ... ...Read the whole story

  • Turner: Cable Is Now More Prime Than Broadcast by Paul Gough

    Turner Broadcasting predicted that ad-supported cable would end up ahead of the seven broadcast networks in prime time household viewing this year, in what would be the first time in a full television season. ...Read the whole story

  • Multitaskers Represent Multiple Threat: Simultaneous Media Usage Reaches New High by Larry Dobrow

    Marketers received another shot of troubling news on Wednesday with the release of a new study on simultaneous media consumption. Now, in addition to worrying about whether consumers will TiVo, mock, or just plain ignore their ads, it seems they might have to concern themselves with the prospect that audiences are inhaling several mediums at once. ...Read the whole story

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