Monday, March 29, 2004
  • Opposition Mounts Against New York Meters, Calls For Federal Review Of Nielsen

    New opposition is mounting against Nielsen's plans to switch to people meters for local audience measurement in New York. Only days before the April 8 switch, state and federal lawmakers are calling for a federal review of Nielsen's local people meter system, especially how it may undercount minority viewers and how those estimates might impact programming and advertising aimed at Hispanics and African Americans. ...Read the whole story

  • Court Investigates New Metric, Pitches 'CPI' As New Ad Market Break

    In what appears to be the most aggressive effort yet by a television network to tie its advertising sales to the involvement viewers have with the programming and advertising it airs, Court TV today will unveil plans for a new advertising metric that will serve as the centerpiece of its 2004-05 upfront sales pitch. During its upfront sales presentation to Madison Avenue in New York this morning, Court will make a case that the CPI - or cost per involvement - is a better way of gauging the impact of its highly involved viewers on advertising effectiveness. The offer isn't ... ...Read the whole story

  • Financial Focus: S&P Cuts '04 Ad Rating

    Despite predictions that the advertising marketplace is traveling further into recovery, a new report says that 2004 may only end up slightly better than 2003. ...Read the whole story

  • Healthy Family Magazine to Launch in May

    Asked about his plans for the first 12 months of Healthy Family, publisher and founder Richard Bulman says: "I think we have a good shot at being the launch of the year." ...Read the whole story

Say, That Reads Like Paranjapee!

Apparently, assembly-line workers and call-center operators are not the only ones whose jobs are being outsourced overseas., a CNET site for software application developers, is--on an experimental basis, it is said--cutting 40 percent of its ...More