New opposition is mounting against Nielsen's plans to switch to people meters for local audience measurement in New York. Only days before the April … Read the whole story

Apparently, assembly-line workers and call-center operators are not the only ones whose jobs are being outsourced overseas. Builder.com, a CNET site for software application … Read the whole story

In what appears to be the most aggressive effort yet by a television network to tie its advertising sales to the involvement viewers have … Read the whole story

Despite predictions that the advertising marketplace is traveling further into recovery, a new report says that 2004 may only end up slightly better than … Read the whole story

Asked about his plans for the first 12 months of Healthy Family, publisher and founder Richard Bulman says: "I think we have a good … Read the whole story