MediaDailyNews
Tuesday, March 30, 2004
  • VOD Feature Promises To Make Ad-Skipping DOA

    In a move expected to finally give television commercials the dynamic, real-time addressability of online ads, a major developer of video-on-demand (VOD) TV systems … Read the whole story

  • High School Newspapers Offer New Market For Advertisers

    High school newspapers arrive with varying frequency, have a limited reach, and are not known for their print quality. So maybe Monday's news that … Read the whole story

  • Court TV Makes Upfront Case, Unveils '04-'05 Schedule, Positioning

    Court TV made its case Monday morning during a presentation that builds on its base as "The Investigation Channel." It's also about reaping the … Read the whole story

  • Radio Ekes A February Gain, Local Outpaces National

    Local radio ad revenues rose in February, leading national categories and bringing the whole medium higher. The Radio Advertising Bureau said Tuesday that local … Read the whole story