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Upfront Task Force Gets Green Light, First Meeting Eyes 'Stop-The-Clock' Measure
Moving with a momentum not always associated with trade association initiatives, the influential TV Advertising committee of the Association of National Advertisers has approved the framework and the mandate for a special subcommittee aimed at resolving long-standing issues surrounding the network upfront advertising marketplace. The initiative has been endorsed by the ANA's legal counsel and the group plans to hold one - possibly two - meetings to tackle at least one vexing issue prior to the start of 2004-05 negotiations: a so-called "stop-the-clock" measure that would set a daily close for upfront orders, ensuring that once the upfront sales action ... ...Read the whole story
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Despite Fits, False-Starts, DVRs Poised For Explosive Growth
The technology wonks at IDC have released yet another study touting the increased adoption rates and massive growth potential of digital video recorders--and this time, they mean it. ...Read the whole story
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Amex Sticks With MindShare, Signals Shift In 'Mandated' Media Reviews
American Express' decision Tuesday to keep its media account with MindShare following an extensive review may signal a new era for media services pitches, as well as the changing nature of the relationship between big media agencies and their clients. ...Read the whole story
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Multicultural Audiences Want Culturally Relevant In-Language Programming, Study Finds
A study that surveyed the media consumption habits of 2,000 urban residents found that they are loyal to major media brands and use premium channels and on-demand video heavily. Multicultural audiences--primarily Hispanic and Asian--are interested in quality in-language programming that is culturally relevant. ...Read the whole story
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