MediaDailyNews Issues for April 2004
MediaDailyNews - Friday, April 30, 2004
Meeting Fails To Nudge Buyers, Sellers To Make Upfront Changes
News Analysis: Closing The Door On Upfront Reform
Advertisers, Agencies: Cable Nets Likely To Benefit From Upfront Share Shift
Association of Directory Publishers Names Jim Hail As BOD Chairman
MediaDailyNews - Thursday, April 29, 2004
Despite Madison Avenue's NUDG, NBC Declines To Budge, Passes On Upfront Talks
Time Warner TV Channel Revenues Rise In First Quarter
Buyers To Pubs: Magazines Need To Distinguish Themselves in A Changing Marketplace
Shops Find Magazines Less Accountable Than Publishers Think
Citing 'Dynamic Evolution' In Media, Havas Says MPG Contributed To Q2 Expansion
Comcast Bids Magic Kingdom Bid Farewell
Allison Barnes Named Media Director at StarLink
MediaDailyNews - Wednesday, April 28, 2004
McCann Erickson, Universal McCann Win Verizon Account
Group Criticizes Nielsen Ethnic Sample Expansion
Omnicom Reports Strong Start To 2004
With Emotions Running High, Ad Industry Rethinks, Plans To Test How Ads Work
HR Study Points To Hiring Surge On Madison Avenue
Disney Board Backs Eisner, Iger Team
World Publications Acquires Publications
Premiere Magazine To Open Up Premiere Lounge During Tribeca Film Festival
Shapiro Joins LIFE Development Team
MediaDailyNews - Tuesday, April 27, 2004
Researchers: TV Is Like 'Price Promotion,' But It Still Beats Other Media
Navigating B-to-B Marketing in the CAN-SPAM World - It's About the Company You Keep
Out-Of-Home TV Study: No Longer Out-Of-Sight, Or Mind
MPA Hires Polskin as VP Communications
Newspaper Advertising Revenues Show Continued Strength, Hit High Point in March
Food Network Names New President
Cooking Light Partners with Healthy Kids Challenge
MacKenzie Made Editor in Chief of Motor Trend Magazine
MediaDailyNews - Monday, April 26, 2004
Starcom MediaVest Group Names CEO For Canadian Office
The Best Defense Can Be Good and Offens-ive
Financial Focus: Radio Rebound
04-05 Network Upfront Ad Market Proves Vigorous, For Kids Anyway
More Than Just A Pound Of Cure, Prevention Adds Fitness, Nutrition, Beauty
Mitsubishi Confirms Media Moves To Omnicom's PHD USA And Pentacom, Canada
MediaDailyNews - Friday, April 23, 2004
Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish
Zenith Upgrades U.S. Ad Outlook
Broadcast Nets Target Cable In Trade Ad Effort
Nielsen Enters Yet Another Game, Begins Scoring Sport Sponsorships
'Super' Station Reveals Alter Ego: Funny Channel, TBS Goes For Laughs
Ad Trade Pub Launches Latino Title
Conde Nast Taps New Yorker Exec To Head Details, Vitals
MediaDailyNews - Thursday, April 22, 2004
Beleaguered Cable Giant Adelphia Explores Sale Of Company
ANA Lawyer: NUDG Meeting Will Allay Legal, Other Concerns
Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media
Consumers Respond Favorably To Product Placement Of Brands In TV, Movies
Horizon Wins IKEA Los Angeles Account
B-to-B: Bad-To-Better, But Still No Turnaround
PRIMEDIA Splits Enthusiast Automotive Group Into Two
Outdoor Services Wins OOH Award
FamilyFun Mag, Disney Online and Sony Launching Mobile DVD Dream System
MediaDailyNews - Wednesday, April 21, 2004
Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed
Disney Reorders Alphabet, Shakes Up ABC, Ousts Susan Lyne
FCC Chief To Broadcasters: 'Adapt, Evolve Or Die'
MindShare, Poux: Gay Market Mirrors General Population
Arbitron: Portable Meter Tests Poised To End, No Nielsen Venture In Sight
Scarborough Research Names Radio Advisory Council Members
Euro RSCG Life Creates New Healthcare Agency
MediaDailyNews - Tuesday, April 20, 2004
Interpublic Drives Out Of U.K. Motor Sports
Billings Data Belie Consolidation, Biggies Control Only A Minor Share Of Media Buying
Mobile Marketing In The U.S. Isn't Just for Teen Marketers
Fox Unveils Aggressive Summer Slate, Will Premiere Six Series In June
Time Spent Watching TV Sports Declines, ESPN, Fox Dominate A Shrinking Pie
Brodsky Appointed to Grey Global Group Board of Directors
Hispanics Consume Media In Both Spanish And English, Study Finds
Ad Network Taps A Last Refuge: Movie Theater Rest Rooms
MediaDailyNews - Monday, April 19, 2004
Re. NUDG: Nets May Not Budge, Still Waiting To Hear From Judge
Earn Big $$$ Just By Reading Research!
CBS Rewrites Product Script, Allows Placements In Scripted Series
MindShare, ABC Slate "The Days," Scripted Series For Unilever, Other Clients
National Wildlife Tames Design To Enliven Readership, Sales
Mary Engelbreit's Home Companion Boosts Rate Base
Jane Seymour Home Collection To Sponsor Midwest Living's Idea Home 2004
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