• Re. NUDG: Nets May Not Budge, Still Waiting To Hear From Judge

    Madison Avenue is hoping the nexus of the 2004-05 network upfront advertising marketplace will be a series of meetings in which a group of industry leaders will try to hammer out long vexing issues surrounding rules of conduct and business practices, but at least one top network sales executive isn't so sure they will ever happen. "This meeting may or may not come together," Jon Nesvig, president of sales at Fox, said Friday during a conference in New York on the upfront sponsored by MEDIA Magazine. He added, "I think there are some potential antitrust implications." ...Read the whole story

  • CBS Rewrites Product Script, Allows Placements In Scripted Series

    Long a holdout in product placement on all but reality programming and daytime soap operas, CBS is considering opportunities in its scripted series. ...Read the whole story

  • MindShare, ABC Slate "The Days," Scripted Series For Unilever, Other Clients

    The first project to grow out of MindShare's program development agreement with ABC is "The Days," a dramatic series that is already being backed by Unilever and another large, unnamed client of the media agency. As part of the deal, the two MindShare clients have already made commitments to advertise in the show and may have the opportunity to integrate products into the scripted series, which is aimed at a broad family audience. ...Read the whole story

  • National Wildlife Tames Design To Enliven Readership, Sales

    National Wildlife publisher Tom McGuire doesn't mince words when talking about his title's recent overhaul, which became public knowledge with last week's arrival of the April/May issue. "People have asked me 'why now?' about the changes," he says. "Well, because we had to. The message we were getting from everyone was 'you guys need to get up to date.' That's the kind of message you ignore at your own peril." ...Read the whole story

  • Earn Big $$$ Just By Reading Research!

    Win an experience of a lifetime. This is the come-on to lure media buyers into entering the MPA's Magazine Experience Sweepstakes. You have to simply ... ...More



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