• Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed

    Everyone complains about the paucity of addressable national TV advertising, but it seems no one does anything about it. Now someone has. The Weather Channel Tuesday night unveiled plans to become the first U.S. TV network to offer truly addressable advertising on a national scale. The initiative, announced during the channel's upfront ad sales presentation in New York, will be available in the fourth quarter, said Paul Iaffaldano, senior vice president of network sales and advertising product development of TWC Media Solutions Group. ...Read the whole story

  • MindShare, Poux: Gay Market Mirrors General Population

    A recently conducted study of gay, lesbian, and bisexual (GLB) Americans has confirmed what most marketers within that niche have long known--that demographically, the GLB market closely resembles the population as a whole. ...Read the whole story

  • Arbitron: Portable Meter Tests Poised To End, No Nielsen Venture In Sight

    Arbitron and its erstwhile portable people meter partner Nielsen Media Research will conclude engineering tests of the promising new media measurement system this summer, but Arbitron still doesn't have a firm indication whether Nielsen will move forward on plans to develop a joint venture TV and radio ratings system. ...Read the whole story



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