Friday, April 23, 2004
  • Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish

    A little more than a week after CBS chief Leslie Moonves voiced optimism that the network would ask for double-digit CPM increases, Moonves' bosses at Viacom made it clear that this was the tone moving into the upfront. ...Read the whole story

  • Nielsen Enters Yet Another Game, Begins Scoring Sport Sponsorships

    On April 16, the Boston Red Sox beat the New York Yankees by four runs in Fenway Park, but financial services marketer Fleet beat automaker Ford by 225,939 impressions. Fleet dominated the sponsorship field in the park that day with in-stadium signage in the outfield, the dugout and by third base that were exposed 84 times for a total of seven minutes and 22 seconds on Fox's coverage of the game. That reached and estimated 418,487 persons 18-plus, according to the Nielsen Sponsorship Scorecard, a new service from Nielsen Sports, a new unit of Nielsen Media Research. ...Read the whole story

  • 'Super' Station Reveals Alter Ego: Funny Channel, TBS Goes For Laughs

    TBS wants to laugh its way to the upfront bank. The Turner network plans to drop "Superstation" from its name later this year, part of an initiative to re-brand the channel as the home for quality situation comedies and reality-based programming. Beginning June 4, it will sport a new, more youthful logo and a new slogan: "tbs very funny." ...Read the whole story

  • Conde Nast Taps New Yorker Exec To Head Details, Vitals

    New Yorker Associate Publisher Chris Mitchell has won the derby to lead Details and Vitals, Fairchild Publications announced Thursday. The appointment comes eight days after former Details Vice President and Publisher Bill Wackermann announced he was departing the venerable men's title for Glamour. ...Read the whole story