• Financial Focus: Radio Rebound by Paul Gough

    Things seem to be picking up in radio, according to a trade organization's recently released data and information from at least one big player in the industry. A day after Viacom subsidiary Infinity Broadcasting reported a strong first quarter, the Radio Advertising Bureau said advertising revenues rose by double digits in March 2004 compared to the same period a year ago. ...Read the whole story

  • 04-05 Network Upfront Ad Market Proves Vigorous, For Kids Anyway by Joe Mandese

    The 2004-05 upfront network TV ad marketplace got off to a robust start last week, for marketers seeking to reach the youngest adverting targets, anyway. With a momentum not seen in recent years, the major kids TV networks claim to have written more than half their 2004-05 upfront kids business in a flurry of deals last week that reaped double-digit ad CPM gains. The actual upfront kids dollar volume gain is unclear, because of conflicting views over what the actual base of the market was over the past several years, but with more than half of 2004-05 kids upfront ad ... ...Read the whole story

  • More Than Just A Pound Of Cure, Prevention Adds Fitness, Nutrition, Beauty by Larry Dobrow

    Prevention Vice President/Publisher Kate Kelly Smith and VP/Editorial Director Rosemary Ellis speak of relationships--with readers, advertisers, and the researchers and scientists that invest the mag's stories with considerably more authority than those of its competitors. ...Read the whole story

  • The Best Defense Can Be Good and Offens-ive by George Simpson

    Recently, McDonald's Corp. the company that's probably most responsible for obesity in the US (and thanks to overseas expansion, soon the world), launched an anti-obesity ... ...More

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