• Omnicom Reports Strong Start To 2004 by Paul Gough

    Omnicom kicked off the new year among the advertising holding companies with upbeat news, double-digit increases in revenues, and profit for the first quarter. ...Read the whole story

  • With Emotions Running High, Ad Industry Rethinks, Plans To Test How Ads Work by Joe Mandese

    When it comes to the topic of advertising and media effectiveness, emotions have been running high on Madison Avenue lately. They're about to run even higher. In what is believed to be the first initiative of its kind and scale, the ad industry Tuesday unveiled plans to measure the role emotions play in the effectiveness of advertising campaigns. The effort is premised on new learning from the field of neuroscience that has revolutionized how researchers think about the way people process thoughts and synthesize information, including advertising. The approach suggests that consumers are no longer passive receivers of ad messages, ... ...Read the whole story

  • HR Study Points To Hiring Surge On Madison Avenue by Larry Dobrow

    A study released Tuesday suggested that after two years of cutbacks and salary freezes, advertising and marketing firms are once again starting to bolster their staff levels. ...Read the whole story

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