MediaDailyNews Issues for May 2004
MediaDailyNews - Friday, May 28, 2004
P&G Gives New Meaning To A Magazine Spread, But Will It Cut The Mustard?
Gruner & Jahr Names New Chief
As Cable Racks Up $1.5 Bil, All's Still Quiet On The Broadcast Upfront
After Fits and Starts, Local Media Shows Strength
E! Chief Resigns
Keith Reinhard To Address AAF National Conference 2004
WestWayne Wins Three SAMMYs
MediaDailyNews - Thursday, May 27, 2004
Rx Marketers To Fill Scripts For TV News Content, Branded Content
Top Marketers Fuel Surprise Growth In Q1 Ad Spending
SQAD Launches Network Ad Database, NetCosts Achieves 40% Coverage
ESPN Uncaps Anniversary Promo: It's So Big, You Can Taste It -- Literally
TBS Unveils New Logo Next Week
Fox Sports World Sticks With Barclays English Premier League For Three More Years
Fifth Annual Sunset Strip / Times Square Billboard Awards Taking Place in July
MediaDailyNews - Wednesday, May 26, 2004
Aegis Reports 'Comfortable' Revenue Gains, Cites Surge In Net New Billings From Carat
Pubs To Planners: There Are Some Things Money Can't Buy, Our Subs Are 'Priceless'
Einstein's Corner: Paralyzing Inertia
Life After TiVo, Experts Debate The Next Generation Of Broadband Enabled DVRs
TiVo Outlines Aggressive Growth, Marketing Strategy
MTV To Launch LOGO, New Network For Gays And Lesbians
AudioAudit Expands Into Music Industry
Starz Names Fallon As AOR
MediaDailyNews - Tuesday, May 25, 2004
Upfront '04-'05: Broadcast Set To Go, Cable Takes Early Volume Deals
Omnicom Arranges $1.5 Billion Credit Deal
Study: DVRs 'Recapture' 96% Of TV Ad Zapping
TV Guide Brings Back-Of-The-Book Front-And-Center
Game Consoles Positioned To Dominate 'Digital Living Room'
MediaDailyNews - Monday, May 24, 2004
Surveys: Don't Confuse Me With The Facts
Ad Biggies Embrace New Magazine Research, Publishers Are Concerned
Financial Focus: TiVo
Zoom Media Enters Family Market
MediaDailyNews - Friday, May 21, 2004
Behind The Local Peoplemeter Commotion. Explaining The Public Feud Between Nielsen & Fox
2004-05 Upfront Sales Pitch Scorecard
A Look At Overall Media Forest, Could Fell Some Media Planning Trees
UPN Keeps 'Enterprise,' Tight-Lipped About 'Amish'
MediaDailyNews - Thursday, May 20, 2004
Fox Unveils Year-Round Season
Local People Meter Opponents Call BET's Support Biased By Viacom Deal
CBS Unveils Who's Next, Throws In A Little Who, Too
Other Nets Following Fox's Summer Script, Build On Year-Round Strategy
Univision Doesn't Offer Any, Upfront Pitch: Play It Safe, Don't 'Experiment'
NHL Checks ABC, Scores With NBC, ESPN
ARF Elects New Directors to Board
UPN Discovers Feminine Side, Buyers Expect It To Build On Counter Strategy
Advertisers, Business Pubs Look Beyond Print In B-to-B Marketing Strategies
Sundance Channel Hits 20 Million Subs
MediaDailyNews - Wednesday, May 19, 2004
Nonprofit Takes Out Ad Against 'Amish in the City'
Einstein's Corner: Unmanageable Complexity
CBS Unveils Primetime Schedule That Replaces Few Shows
For First Time In A Long While, CBS Sees Opportunity To Pass NBC
New ABC Team Unveils Strong Lineup, Hope To End Slump
Martha Stewart's Still Living, But Rivals Smell Blood In The Water
WB Upfront Message To Advertisers: We're On The Way Back
360 Youth Sponsors Guerilla Campaign Outside NBC Upfront
Support For Local People Meters Gets A Bit BET-er
Mun2 To Develop Original Programming
MediaDailyNews - Tuesday, May 18, 2004
Group M Flies With Star Alliance, Unveils Global Media Buying Cooperative
Wait-And-See TV, NBC Hedges Its Thursday Night Bet
ABC's Drama Behind Cameras Rivals Its Performance In Front of Them
The WB: Looking For A Return To '90s Creativity, Surprise
Gannett Reports Soaring Ad Demand For USA Today
DVR Households Report Much Better TV Viewing Experience, Study Shows
NNN Powers Up With PowerOne
William Morris Agency Partners With Reality Central
The Washington Post Company Acquires El Tiempo Latino
MediaDailyNews - Monday, May 17, 2004
Hey PointRoll! If It's Publicity You Wanted, Here It Is
Everybody Still Loves 'Raymond'
As Top Series Molt, Peacock Net Does Some Preening For '04-'05
'04-'05 Upfront May Have More Of A Spanish Accent
Media Agency Execs Prove 'Early Adopters' On Consumer Media Technologies
Lagardère Chief Named Cannes Media Person Of The Year
American Business Media Reports on Chinese Media
Financial Focus: Discovery Communications
Time Inc. Shuffles Execs
Jessica Simpson Starring in Ice Breakers Liquid Ice Ads
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