• Wait-And-See TV, NBC Hedges Its Thursday Night Bet by Paul Gough

    Like the star of its unlikely but powerful reality series, NBC came off the upfront ropes swinging--telling advertisers that it's still a contender on Thursday nights, and that it has the moves that will keep it on top next season and beyond. ...Read the whole story

  • ABC's Drama Behind Cameras Rivals Its Performance In Front of Them by Paul Gough

    When ABC begins its fall season, the most significant drama won't be any of the ones on the schedule. It will be the behind-the-scenes drama that has plagued the network and parent Walt Disney Co. in the years since the fall of "Who Wants To Be a Millionaire?" ...Read the whole story

  • The WB: Looking For A Return To '90s Creativity, Surprise by Paul Gough

    When The WB meets advertisers this morning at a midtown Manhattan hotel, it will already have on the boards one of the more intriguing concepts for a drama in recent years: a coming-of-age tale of two brothers, one of whom ultimately becomes president of the United States. Sound familiar? It's called "Jack and Bobby." ...Read the whole story

  • DVR Households Report Much Better TV Viewing Experience, Study Shows by Joe Mandese

    New research on the impact of digital video recorders (DVRs) on the level of "satisfaction" of viewers with television goes a long way toward explaining why cable and satellite TV providers are rushing DVR services to their subscribers. The aptly named report "DVR Love," released Monday by Lyra Research, shows a ten-fold improvement in the quality of the TV viewing experience after consumers acquire a DVR. ...Read the whole story

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