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Fox Unveils Year-Round Season
Fox will present a schedule this morning that blunts the impact of the traditional fall season opening with three major waves of new programming - in the summer, November after baseball and in January. ...Read the whole story
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CBS Unveils Who's Next, Throws In A Little Who, Too
In pitching its new fall schedule to advertisers Wednesday afternoon at Carnegie Hall, CBS enlisted the help of a varied and (sometimes unlikely) cast. ...Read the whole story
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Other Nets Following Fox's Summer Script, Build On Year-Round Strategy
When Fox announced two winters ago that it would premiere scripted shows in the summer instead of the usual reality and leftovers served up on other networks, it was looked upon as a strategy to help it get over the schedule killer that Fox's commitment to post-season baseball has sometimes turned out to be. ...Read the whole story
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Univision Doesn't Offer Any, Upfront Pitch: Play It Safe, Don't 'Experiment'
Given the dynamic nature of the market it represents and the competition it hopes to ward off, dominant Spanish-language telecaster Univision Communications played it relatively safe Wednesday when it pitched the ad community during its upfront sales presentation in New York. The new lineup on flagship network Univision reflected recycled, proven talent, old themes and offered little, well, vision. ...Read the whole story
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UPN Discovers Feminine Side, Buyers Expect It To Build On Counter Strategy
Ever since it went on the air in the mid-1990s, UPN has been struggling for an audience and wrestling with a direction. But this year it seems to have found both, with the success of its Monday night comedies and the surprising ratings of "America's Next Top Model," which drove UPN past The WB in some key demos. ...Read the whole story
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Advertisers, Business Pubs Look Beyond Print In B-to-B Marketing Strategies
Business publishers need to take a page out of the playbook of their consumer publishing counterparts, developing cross-platform deals that integrate non-print media assets with their trade titles. That, plus improved process and greater accountability, were the key elements discussed Wednesday during American Business Media's "B-to-B Marketing Day" in New York. ...Read the whole story
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