After whetting their appetites with an early round of cable deals advertisers are poised to begin negotiating upfront ad deals with the major broadcast … Read the whole story
Digital video recorders (DVR) typically are seen as the ultimate threat to TV advertising, giving consumers unsurpassed control over what they choose to watch … Read the whole story
TV Guide, continuing an editorial overhaul it began last fall, has updated and simplified what could be considered its core content: the black-and-white, second-half-of-the-book … Read the whole story
Explosive growth in the electronic gaming industry--fueled by accelerating technological advances and huge revenue potential--will transform the media, advertising, and entertainment industries while dramatically … Read the whole story