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Pubs To Planners: There Are Some Things Money Can't Buy, Our Subs Are 'Priceless'
Two of the biggest magazine publishers, Conde Nast and Time Inc., are challenging the veracity of a magazine planning metric--the average price paid by a magazine subscriber--that has become an increasingly popular way for media buying shops to differentiate the value of a magazine's readers. ...Read the whole story
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Life After TiVo, Experts Debate The Next Generation Of Broadband Enabled DVRs
Digital Video Recorders enabled with broadband connectivity could become a killer app for advertising, Ad:Tech panelists outline potential new business models. ...Read the whole story
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TiVo Outlines Aggressive Growth, Marketing Strategy
Facing questions from Wall Street about its long-term survivability and at least one competitor looking to take away its biggest client, TiVo outlined how it will execute an aggressive strategy to grow what has been so far a high-profile but no-profit business model. ...Read the whole story
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MTV To Launch LOGO, New Network For Gays And Lesbians
MTV Networks said Tuesday that it would launch a new network for lesbians and gays ages 25-49 called LOGO. The ad-supported network will go on the air Feb. 17, 2005, with a mix of original and acquired programming that MTV called "authentic, smart, inclusive and open-minded." Synergy between the other Viacom networks--including Showtime, CBS News, and Comedy Central--is expected to play a role in programming the channel, along with the acquisition of more than 100 movies from several studios. ...Read the whole story
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Einstein's Corner: Paralyzing Inertia
Again, many thanks to those readers kind enough to pen email responses to my last column. As I replied to one kind soul: "Your feedback ... ...More
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