Procter & Gamble says it wants to spice up its media planning, and just to prove it, it's smearing a little mustard on its … Read the whole story
With top-tier cable networks taking in about $1.5 billion in sales during the second week of their 2004-05 upfront negotiations, it's still unclear exactly … Read the whole story
Buoyed by an uptick in political advertising and a generally better economy, local TV and radio saw strong gains in the first quarter that … Read the whole story