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P&G Gives New Meaning To A Magazine Spread, But Will It Cut The Mustard?
Procter & Gamble says it wants to spice up its media planning, and just to prove it, it's smearing a little mustard on its mix. Actually, Mustard is the name of a new magazine aimed at mothers that the packaged goods giant has begun testing in the U.K. While other big consumer marketers have dabbled in custom publishing in the past, what makes P&G's new print stint so interesting is that it coincides with the company's efforts to zero-base its media strategies. ...Read the whole story
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As Cable Racks Up $1.5 Bil, All's Still Quiet On The Broadcast Upfront
With top-tier cable networks taking in about $1.5 billion in sales during the second week of their 2004-05 upfront negotiations, it's still unclear exactly when the broadcast network prime-time marketplace will break. ...Read the whole story
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After Fits and Starts, Local Media Shows Strength
Buoyed by an uptick in political advertising and a generally better economy, local TV and radio saw strong gains in the first quarter that seem to have carried into April. ...Read the whole story
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