MediaDailyNews
Friday, June 18, 2004
  • Nielsen: We Undercounted People Of Color, Not Blacks, Hispanics, But Asians

    A report released late Thursday by Nielsen Media Research reveals just how complex it can be to accurately measure multicultural audiences, even within a ... Read the whole story

  • Mag Rack: A Handy Book About, Well, 'Books'

    The Magazine Publishers of America has released the 2004 edition of its annual "Magazine Handbook" and if you're involved in print planning, the 52-page ... Read the whole story