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Nielsen: We Undercounted People Of Color, Not Blacks, Hispanics, But Asians
A report released late Thursday by Nielsen Media Research reveals just how complex it can be to accurately measure multicultural audiences, even within a single household. It also reveals that Nielsen's local people meter sample in New York did underrepresent a major ethnic group--not Hispanics or African Americans, but Asian Americans. ...Read the whole story
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Mag Rack: A Handy Book About, Well, 'Books'
The Magazine Publishers of America has released the 2004 edition of its annual "Magazine Handbook" and if you're involved in print planning, the 52-page report, available at www.magazine.org, is worth checking out. ...Read the whole story
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