MediaDailyNews
Wednesday, June 23, 2004
  • Coen: Upgrades Ad Outlook, Proclaims Dot-Coms 'Are Back'

    Proclaiming the business is "getting back to pre-recession levels," Madison Avenue's de facto scorekeeper Bob Coen Tuesday revised his outlook for 2004 ad spending ... Read the whole story

  • Einstein's Corner: Square Pegs in Round Holes

    In "Absolute Powerpoint," Ian Parker's wonderful essay on the power of Microsoft's Powerpoint software to edit our thoughts, he cites a New Jersey man ... Read the whole story

  • Turnaround Eludes B-To-B

    At a time when industry forecasters are beginning to upgrade their expectations for consumer media spending, B-to-B ad spending continues to languish, although its ... Read the whole story

  • P&G Continues Media Innovation Mandate, Hires Gunn Report

    Procter & Gamble is giving the ad industry a forum for recognizing media excellence. The award for "best flowchart" can only be so far ... Read the whole story

  • Weather Gets Hot, Channel Sees Double-Digit Upfront

    Fresh off a soon-to-be-implemented innovation in addressable advertising, The Weather Channel saw a double-digit increase in its upfront volume for the coming year. Read the whole story