• Coen: Upgrades Ad Outlook, Proclaims Dot-Coms 'Are Back' by Joe Mandese

    Proclaiming the business is "getting back to pre-recession levels," Madison Avenue's de facto scorekeeper Bob Coen Tuesday revised his outlook for 2004 ad spending marginally upward and offered his first predictions for 2005. He also revealed that "dot-com" ad spending has begun to rebound for all media and that the Internet is the fastest growing of the major consumer media. ...Read the whole story

  • Turnaround Eludes B-To-B by Joe Mandese

    At a time when industry forecasters are beginning to upgrade their expectations for consumer media spending, B-to-B ad spending continues to languish, although its rate of erosion appears to have leveled off. In April, ad pages dropped 0.2 percent in the U.S. business press, according to estimates released Tuesday. by American Business Media. ...Read the whole story

  • P&G Continues Media Innovation Mandate, Hires Gunn Report by Michael Shields

    Procter & Gamble is giving the ad industry a forum for recognizing media excellence. The award for "best flowchart" can only be so far away. ...Read the whole story

  • Weather Gets Hot, Channel Sees Double-Digit Upfront by Paul Gough

    Fresh off a soon-to-be-implemented innovation in addressable advertising, The Weather Channel saw a double-digit increase in its upfront volume for the coming year. ...Read the whole story

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