MediaDailyNews
Monday, June 28, 2004
  • Zenith's 2% 'Dilution' Evokes Bates' Landmark 5% Solution

    Digital video recorders "must have destroyed about 2 percent of the USA's spot audience so far," is the chilling numeric at the heart of … Read the whole story

  • Coke's New Chairman Needs Some New Thinking. Real!

    The typical 12-ounce soft drink contains 150 calories and 10 teaspoons (40 grams) of refined sugars. Americans gulp down more soda pop than anyone … Read the whole story

  • TV Industry Looks Past Channel-Surfing, Embraces IPGs, PR To Reach Viewers

    Some of the nation's biggest TV advertisers - TV programmers themselves - are beginning to look past conventional forms of advertising, which may no … Read the whole story

  • Financial Focus: Grey's Cloud Lifts, Blue Sky Bids Expected

    After years of speculation, one of the largest remaining independent ad agency groups, Grey Global Group, is putting itself on the block. The New … Read the whole story

  • Magazine Spotlight: Complex

    Jimmy Jellinek believes that the two-and-half-year-old Complex is riding a wave of change in the magazine world, where product-centric editorial is more the norm. Read the whole story