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Zenith's 2% 'Dilution' Evokes Bates' Landmark 5% Solution
Digital video recorders "must have destroyed about 2 percent of the USA's spot audience so far," is the chilling numeric at the heart of the new report, "Television in the Americas," released by Publicis' Zenith Optimedia Group. ...Read the whole story
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TV Industry Looks Past Channel-Surfing, Embraces IPGs, PR To Reach Viewers
Some of the nation's biggest TV advertisers - TV programmers themselves - are beginning to look past conventional forms of advertising, which may no longer work as effectively among consumers with digital video recorders. In its place, they are likely to begin embracing ads on interactive TV program guides or even public relations. ...Read the whole story
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Financial Focus: Grey's Cloud Lifts, Blue Sky Bids Expected
After years of speculation, one of the largest remaining independent ad agency groups, Grey Global Group, is putting itself on the block. The New York-based conglomerate, owner of MediaCom and the seventh-largest agency holding company in the world, has reportedly hired two investment banks, J.P. Morgan Chase & Co. and Goldman Sachs, to take bids for the sale of the company.< ...Read the whole story
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Magazine Spotlight: Complex
Jimmy Jellinek believes that the two-and-half-year-old Complex is riding a wave of change in the magazine world, where product-centric editorial is more the norm. ...Read the whole story
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Coke's New Chairman Needs Some New Thinking. Real!
The typical 12-ounce soft drink contains 150 calories and 10 teaspoons (40 grams) of refined sugars. Americans gulp down more soda pop than anyone else. ... ...More
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