Wednesday, July 21, 2004
  • And Now a Word about 'Sponsored' Sales: ABC Clarifies Contentious Circ Rule

    At a time when media planners and print buyers are combing through circulation audit reports with a fine tooth comb, the Audit Bureau of Circulations continues to refine and redefine the meaning of magazine subscribers. During a recent meeting, the ABC board addressed an array of complex and, to some, seemingly arcane rules, including how publishers should treat so-called "sponsored sales" in the contentious "paragraph 4B" section of its publisher's statements. ...Read the whole story

  • Video-On-Demand, DVR Are the Most, Well, in Demand ITV Features

    Consumers love their TiVos, even if they don't love TV--so it should come as no surprise that a new survey finds that digital video recorder functions and video-on-demand services are the two most sought-after features in the video universe. ...Read the whole story

Einstein's Corner: Bending Time

In the July 12th issue of Online Spin, Seana Mulcahy posed an interesting and courageous question: "Does Our Work Really Matter?" It takes guts to set aside convention and ask yourself the hard questions every now ...More