Friday, July 23, 2004
  • Clear Channel Sends Clear Signal: Radio Future Less About Widgets, More About Digits

    Two significant moves by radio giant Clear Channel Communications this past week have the potential to radically improve the listening experience for the medium as well as boosting the recently struggling radio advertising business. The company has promised both fewer commercials, which should make listening more pleasurable, and digital signals, which may change the way the medium is transmitted and consumed. ...Read the whole story

  • Arbitron Look Past Radio To Help Develop Medium's, Other Media's Future

    The radio industry is poised at a crossroads that could well determine its future place in Madison Avenue's media mix, but some of its biggest players are loath to make the investment necessary to grow, or even maintain its share. That was the subtext of the message delivered by radio ratings giant Arbitron during a second quarter earnings briefing with analysts on Thursday. ...Read the whole story

  • Mag Rack: Steal This Book's Party

    Hearst is promoting its new shopping-focused title, SHOP Etc., with an event that, given this era of heightened public security, is a little, well, alarming. Attached to a standard party invitation is a genuine Sensormatic security tag, the kind used by stores to ensure shoplifters don't walk with their goods without setting off alarms. ...Read the whole story

  • Media Planning 101: Syndication Goes Back To School

    Syndication is a better bet for marketers trying to reach back-to-school shoppers in late summer on TV, as its ratings hold up better than network programming. ...Read the whole story