Tuesday, July 27, 2004
  • MSN Launches Personalized News Search

    MSN Launches Personalized News Search ...Read the whole story

  • Cox Fast-Forwards Set-Top Box, Unveils Accelerated DVR Roll Out Plan

    Cox Communications, the third largest cable system operator behind Comcast and Time Warner, Tuesday said subscribers in more than 95 percent of its markets would have access to its digital video recorder services by the end of the year. While the company did not disclose the actual take rates among consumers opting to subscribe to the service, the aggressive rollout plan for Cox's DVR service affirms analyst predictions that DVR penetration is set to surge. ...Read the whole story

  • Carat, Maxim Identify New Species: Young Male Media Animals

    Younger men are downloading, gaming, and IM-ing constantly, consuming a more divergent media menu just as many marketers suspect. And while traditional media like good, old-fashioned TV still has a prominent place in their lives, the younger the men are, the stronger their bonds are with digital media. These were just a few of several interesting findings from a new spate of consumer media research released Monday by media shop Carat in conjunction with laddie magazine Maxim. ...Read the whole story

  • WB, Discovery Utilize Internet Like TV: Premiere Shows, Run Promo Spots Online

    Based on announcements made Monday, the biggest development in TV marketing may well be the Internet. The WB Network and Discovery Channel each unveiled new methods for incorporating the Internet into their marketing strategies in ways that either supplant or extend the traditional use of television. ...Read the whole story