Friday, July 30, 2004
  • Big 3 Have Another Big Quarter, Approaching Double-Digit Network Ad Gains

    The Big 3 broadcast networks turned in another strong sales period during the second quarter of 2004, and through the first half were approaching double-digit growth in advertising revenues. All this before big bonanza events like the Summer Olympic Games on NBC, political ad buys and the series finales of "Friends" and "Frasier" kick in. ...Read the whole story

  • Radio Giant Eschews Print Media, For Handling Media Buys Anyway

    At times, the volume of paper-pushing associated with media buys can seem, well, infinite. Now Infinity Broadcasting is taking steps to significantly reduce the amount of paper work associated with buys on its radio stations. ...Read the whole story

  • Mag Rack: PReSSing On

    While it was reported that several major advertisers, including General Motors and Procter & Gamble, had purchased Monroe Mendelsohn's new research tool PReSS, or the Publication Readership Satisfaction Survey, Mag Rack has heard that some members of the seemingly resistant publishing community have now signed on for the service which makes its debut in November. ...Read the whole story