MediaDailyNews Issues for August 2004
MediaDailyNews - Tuesday, Aug. 31, 2004
I Can't Believe It's Fabio, Among Others, In ESPN's Latest Campaign
On The Road To Hollywood, MPG Makes Stop On 'Madison & Vine'
Audit Bureau Asks Tech Publisher to Reclassify Some Subs
People Sponsoring the Limelight
Wireless Category Snubs Wireless Medium, Radio Fails to Capture Cell Phone Ad Budgets
Hoy Taps L.A. Chief
MediaDailyNews - Monday, Aug. 30, 2004
Phelps, Patterson, Gatlin Selected As 'Breakfast Of Champion:' Will Grace Wheaties Boxes
Olympics Score DVR Gold, Boost Live Viewing In TiVo Households
Missing Men: Truth or Legend?
Report: Nielsen In Talks With Cable Ops Over Set-Top Data
Mag Spotlight: CMO
Energizer Recharges the Bunny
New York, A Weekly Since '68, Goes Daily -- During Convention
Meredith Corp. Names New Hire
MediaDailyNews - Friday, Aug. 27, 2004
MediaVest Taps Balik As U.S. Media Director For Kraft
GOP Stops Shops: NYC Agencies Develop Contingency Plans For Convention
TiVo Records Subscriber Surge As Losses Widen
Mag Rack: Time Throws A Party
Wall Street Grows Bearish on Newspapers
Industry-Wide Diversity Campaign Underway for Magazines
College Sports TV Signs With Mountain West Conference
MediaDailyNews - Thursday, Aug. 26, 2004
First Syndication, Then The Nets, Now Cable Is Claiming The Summer Gold
The Need for Knowledge
Merrill Lynch Downgrades Ad Outlook
Salt Water Sportsman Magazine Announces New Hire
As Video Games Encroach On TV, Industry Faces A Major Transition
ANA Rallies Interest In Ad-ID
MediaDailyNews - Wednesday, Aug. 25, 2004
Cable Industry: Buy Our Medium Or We'll Shoot This Dog (Ad)
Bacardi Retains KSL, Independent Remains Grey Goose Media Shop
Newspapers Struggle to Rebuild Confidence With Advertisers
Einstein's Corner: It Only Hurts When I Laugh - Part IV
First Asian-American Station to Launch
Does Mr. Clean Beat A Juan Valdez? Advertising Week Unveils Digital Trading Cards
New Editor at This Old House; "Find!" in Print
MNI Expands Partnership With Hearst
Chris Boothe Named EVP at Starcom USA
MediaDailyNews - Tuesday, Aug. 24, 2004
Cable, Web Boost Ad Budget Share, Broadcast, Print Erode
T off to Strong Start
News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals
New Bilingual Latino Publication
Maryland Life
Waiting Room TV Net Reports Healthy Nielsen Gains
Nielsen Gets 'Conditional' Okay For L.A. Meters, Plans Update On Portable Meters
OAAA to Hold Event During Advertising Week
ESPN Dabbles Again in Drama
Chiappetta to Receive Lee C. Williams Award
MediaDailyNews - Monday, Aug. 23, 2004
Radio Unveils New Consumer Research: This Time, It's Personal, Relevant Too
NBC Sues Paxson Over Investment
Vitals Offers Some Statistics: 8/31 (Launch), 200,000 (Rate Base), One (Ambitious Editor)
Major League Sets Plans For A Baseball Cable Channel
Mag Spotlight: Popular Science
Dow Jones Forms Ad Unit In China
MediaDailyNews - Friday, Aug. 20, 2004
Media Buying, Economy Drive WPP Earnings, Position It For Run At Grey
Mag Rack: Who's Really King Of The Newsstand?
DDB'S Reinhard To Testify Before Congressional Diplomacy Hearing
Financial Group Slates Media Buying Seminar For Advertising Week
A Media Buy That Could Make Your Heart Stop -- And Start Again
Organic Style Taps New Publisher
MediaDailyNews - Thursday, Aug. 19, 2004
Peggy Green Ascends To President-Broadcast Of Zenith
Tony Jarvis Out As Research Chief At MediaCom
Big Four Networks To Accept Ad-ID Codes
Beware The Perfect Storm
Men's Category Remains Healthy, Fit
Carpenter Named COO Of GM Planworks
Lizzie Grubman Becomes MTV's Latest Reality Catch
MediaDailyNews - Wednesday, Aug. 18, 2004
Biggest Advertisers Drive First Half Ad Spending, Pols, Olympics Big Contributors
Einstein's Corner: It Only Hurts When I Laugh--Part III
American Media Taps Brit Edit Director
Classifieds Surge Propels Q2 Newspaper Ad Growth
Arbitron Ends Radio Ratings Standoff With Viacom's Infinity Unit
Cox Family Offers To Take Cable Biggie Private
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