MediaPost Publications - MediaDailyNews 08/24/2004

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

Cable, Web Boost Ad Budget Share, Broadcast, Print Erode
by Joe Mandese
You might think that given the numerous factors influencing media planning in 2004 - the impact of political year spending, the erratic recovery of … Read the whole story
News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals
by Michael Shields
The intensely divided electorate and the ongoing war in Iraq appear to be driving more listeners, and more station owners, to talk radio. Radio … Read the whole story

Nielsen Gets 'Conditional' Okay For L.A. Meters, Plans Update On Portable Meters
by Joe Mandese
In a series of quiet moves, Nielsen Media Research has made important inroads - both local and portable --on its people meter ratings front. … Read the whole story