• Cable, Web Boost Ad Budget Share, Broadcast, Print Erode by Joe Mandese

    You might think that given the numerous factors influencing media planning in 2004 - the impact of political year spending, the erratic recovery of some ad-supported media, and the acute pressure to begin planning media out of the box - that pronounced shifts in media budgets would become apparent. Not so, according to an analysis of ad spending patterns through the first half of the year, which shows nary a shift in the share of ad spending going to the major measured media. ...Read the whole story

  • News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals by Michael Shields

    The intensely divided electorate and the ongoing war in Iraq appear to be driving more listeners, and more station owners, to talk radio. Radio sales firm Interep released the results of its Spring 2004 Radio audience format share analysis on Monday, revealing that the News/Talk/Sports format has extended its leadership position as the most pervasive radio format in the United States. ...Read the whole story

  • Nielsen Gets 'Conditional' Okay For L.A. Meters, Plans Update On Portable Meters by Joe Mandese

    In a series of quiet moves, Nielsen Media Research has made important inroads - both local and portable --on its people meter ratings front. After The Media Rating Council Monday granted "conditional accreditation" to Nielsen's local people meter service in Los Angeles. Nielsen has also scheduled a meeting for Wednesday to update customers on the portable people meter. ...Read the whole story

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