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Bacardi Retains KSL, Independent Remains Grey Goose Media Shop
In a surprise development sure to make Bacardi incumbent media shop Universal McCann feel a little uneasy, the spirits marketer Tuesday assigned its newest brand to a dark horse media agency. And while that agency-- KSL Media--was the incumbent for that brand, Grey Goose vodka, the fact that Barcardi retained KSL following its acquisition of Grey Goose, speaks volumes in an era in which consolidation has become the norm. ...Read the whole story
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Newspapers Struggle to Rebuild Confidence With Advertisers
The summer of scandal in the newspaper circulation business has left advertisers and agencies worried about what could possibly be next. Most say they are placing increased scrutiny on audience statements and newspaper ad budgets, though they believe the power of the medium will protect it from any immediate advertiser backlash. ...Read the whole story
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Does Mr. Clean Beat A Juan Valdez? Advertising Week Unveils Digital Trading Cards
Further capitalizing on the week of September 20, Advertising Week in New York City launched digital "trading cards" yesterday, featuring the 52 finalists from the online vote for America's Favorite Ad Icons and Slogans. ...Read the whole story
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Einstein's Corner: It Only Hurts When I Laugh - Part IV
The fourth and final part of this series begins with the primary lesson learned from the accelerating migration of branded messages out of the commercial ... ...More
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