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First Syndication, Then The Nets, Now Cable Is Claiming The Summer Gold
In the last few weeks, there has been a fierce fight over who is king of what has traditionally been the sleepiest time of the year in the TV business. ...Read the whole story
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As Video Games Encroach On TV, Industry Faces A Major Transition
Just as Madison Avenue begins taking the emerging medium of video games seriously as an ad medium, big changes are taking place within the sector, according to studies released this week by two of the industry's biggest players. ...Read the whole story
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ANA Rallies Interest In Ad-ID
The Association of National Advertisers is attempting to rally interest in and around Ad-ID, Madison Avenue's digital advertising coding initiative. ...Read the whole story
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The Need for Knowledge
I've been involved in media planning and buying for more years than I care to admit. I've put together media plans for consumer clients as ... ...More
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