MediaDailyNews Issues for September 2004
MediaDailyNews - Thursday, Sept. 30, 2004
VNU, Arbitron Renew Quest For 'Holy Grail,' Join Single Media, Marketing System Using PPM
Nielsen Blasts MediaPost Over PPM Rollout Report
Overzealous Circulation Managers Blamed for Belo's Numbers
Mars Drops Grey For Ads, Volkswagen Weighs Media Account
Cambell Serves Up 'American Dream'
MDC Strums Banjo
Hispanic Newspaper Group Slates First Nationwide Audit
MediaDailyNews - Wednesday, Sept. 29, 2004
Nielsen, Arbitron Reveal Aggressive PPM Rollout Plan, Would Cover 50 Markets
The Week: A High-Brow Mag Edited for a Short Attention Span World
American Media to Launch Shopping Mag
Circ. Auditing Begins For Hispanic Community Papers
Belo To Release Results Of Dallas Morning News Circ. Debacle
Some Agency Pitches Likely To Invoke More Terror Than Usual
FCC Plans Education Campaign on Digital TV
MediaMixNet to Handle FTD
'Born in the USA' Not As Important As You Might Think
Stacie J. Lands on Her Feet
Wunderman Promotes Three
New Blender Editor
Marvel, Meredith Team for Kids Books
MediaDailyNews - Tuesday, Sept. 28, 2004
Nielsen Finally Agrees To Commercial Ratings, Data Available In October '05
Why Nielsen's Archaic Standard is Right
Future Network USA To Launch Action Sports Titles
Digital TV Providers Join Ad Server Network, Tap 24/7 To Handle Sales
NBC Late Night Succession Plan Announced: Heeeeeeere's Conan In 2009
Sync Magazine To Offer Interactive CD-ROM
BPA Worldwide Wins Awards
Yoga Lifestyle Mag Launches
MediaDailyNews - Monday, Sept. 27, 2004
Relative Demand Erodes For All Media Except One - Guess Which?
'Help, I've Fallen and I Can't Get Up'
Medium To Be The Message, Fallon The Messenger In New Mag Ad Effort
VNU Liquidates Assets, May Have Eye On Arbitron
Now WPP's Chief Is Talking About Havas
TiVo Says It Tops Two Million Subscribers
Mag Spotlight: Tango
Time Inc. Shakes Up Communications Team
Horizon's Next: The 'Sunshine' State
Business 2.0 Ups Rate Base
MediaDailyNews - Friday, Sept. 24, 2004
It's Time to Unveil America's Stealth Medium
Cross-Media In The Cross Hairs: Experts Debate Role, Method Of 'Media Neutral' Research
Correction: Starcom Wins Best Magazine, Newspaper Campaigns at CMAs
Magazines Mix It Up: Cross-Media Work Reveals Greater Print Impact
Correction: Second Biggest Area Of Advertising 'Waste'
To Avoid Zap Trap, Gurus Recommend New Ad Model: Paying People To Watch Ads
Product Placement: Agencies Debate Next Steps
Top Cinema Ad Spots Names
How Madison Avenue Learned To Stop Worrying And Love The Remote Control
Cassaro Drops E! For C, Heads New Comcast Networks Unit
AAF Mosaic Award
Mag Rack: Business Week At 75
Souce Interlink Continues Barnes & Noble Partnership
Premiere Radio
MediaDailyNews - Thursday, Sept. 23, 2004
New Technologies Will Disrupt Mass Media, Mass Marketing, Says Forecast 2005 Panel
UPN to Offer Limited HDTV
Your Audience Is Smarter Than You Think
MediaPost's 2004 Creative Media Award Winners Announced
Forecast 2005 Asks: Is The Ad Business Dead?
USDTV Surpasses 10,000 Subscriber Milestone
MediaDailyNews - Wednesday, Sept. 22, 2004
Einstein's Corner: Reclaiming Our Power - Part III
Hallmark Channel Hits the South
The Next Martha?
ABC TV and Teletrax to Track TV Airings
Daucourt Martin Names NMA to Handle Marketing for 'X-Rated' Liqueur
Maxim in Thailand
Brian Banks Named SVP of Comedy Development, Paramount Network Television
FHM Promotion
Fred Sattler Joins PHD Detroit as EVP, General Manager
Hollywood Reporter Acquisitions
MediaDailyNews - Tuesday, Sept. 21, 2004
Industry Identifies $50 Billion In Ad Waste: Wrong Messages, Wrong Timing
SI Kids Hires Brand Director
Trix are for Advertisers
Marie Claire Announces New VP, Publisher
Concerns Persist as Preliminary Circulations Are Released
CSTV Expands
Kerry Speaks at Redbook's Award Luncheon
Man Who Gave CBS Disputed Documents Admits Misleading Network
MediaDailyNews - Monday, Sept. 20, 2004
Welcome, All of You, to the Clerestory Portion of Martha Stewart Living
Outdoor Media Outfits Merge, Consolidate Field
For MediaCom, New Biz Win is Just A Mirage -- But That's A Good Thing
FCC Plans Education Campaign on Digital TV
OMD Wins McDonald's Midwest Operators' $20 million Media Planning and Buying
Euro RSCG's Class Trips for Advertising Week
MediaDailyNews - Friday, Sept. 17, 2004
Flaw in the System - Part III
Equitable's No Longer Questionable: Data Reveals Nets Position Some Advertisers Better Than Others
Back To School: A Syllabus For Media Studies
Oldies No Longer Goldies: Older Demos Lose Share Of Radio Ad Spend
Mag Rack: Business Week's Circ Quirk
Research Maverick Joins Meredith Corp.
Kurt Anderson Returns To New York
Clear Channel Expanding Spanish Language Foothold
« Previous Entries