• Outdoor Media Outfits Merge, Consolidate Field by Joe Mandese

  Two smaller, regional outdoor media companies are merging in an out-of-home media marketplace that increasingly is dominated by a handful of major players. Lamar Advertising Co., a publicly traded company based in Baton Rouge, LA, is Monday said it agreed to acquire all of the outstanding stock of Eugene, OR-based Obie Media Corp. for about $43 million in a stock-for-stock deal. ...Read the whole story

• For MediaCom, New Biz Win is Just A Mirage -- But That's A Good Thing by David Kaplan

  A week after its parent company was acquired, MediaCom has won a high-profile media services account. The MGM Mirage has the Grey Global Group unit to handle media planning and buying for its Bellagio, The Mirage, and Treasure Island properties. ...Read the whole story

• OMD Wins McDonald's Midwest Operators' $20 million Media Planning and Buying by David Kaplan

  The McDonald's Operators of Chicago and Northwest Indiana (MOCNI) have selected OMD for its estimated $20 million media planning and buying business. ...Read the whole story

• Euro RSCG's Class Trips for Advertising Week by David Kaplan

  As Madison Avenue gears up for Advertising Week in New York this week, Euro RSCG Worldwide hopes to create its own brand of buzz. The Havas ad shop will stage two versions of a "Buzz You" discussion on Wednesday: one for students, the other for industry pros. ...Read the whole story

• FCC Plans Education Campaign on Digital TV

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Previous Issues

• Wednesday, May 22, 2013
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