For years Madison Avenue's leading thinkers have pondered the same fundamental question: which half of their advertising actually works. Now the industry's research authorities … Read the whole story

Someone in the cereal business is pretty clever. She or he is not only thinking about where to best and most efficiently reach their … Read the whole story

Newspaper analysts are paying special attention to the upcoming release of preliminary newspaper circulation figures for the six month period ending on September 30 … Read the whole story

Presidential-hopeful John Kerry was the keynote speaker yesterday at Redbook Magazine's seventh annual "Mothers and Shakers" awards luncheon at Lincoln Center in New York … Read the whole story

Bill Burkett, in a weekend interview with CBS News Anchor and Correspondent Dan Rather, has acknowledged that he provided the disputed documents. Read the whole story