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New Technologies Will Disrupt Mass Media, Mass Marketing, Says Forecast 2005 Panel
During a session at yesterday's Forecast 2005 entitled "Disruptive Technologies," a group of panelists debated the impact of various technologies such as DVRs and targeting software on the media business. ...Read the whole story
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MediaPost's 2004 Creative Media Award Winners Announced
Winners were announced last night at MediaPost's 2004 Creative Media Awards at the Marriott Marquis in New York. ...Read the whole story
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Forecast 2005 Asks: Is The Ad Business Dead?
A panel of industry bigwigs at yesterday's Forecast 2005 addressed the possibility that the ad business is dead. ...Read the whole story
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USDTV Surpasses 10,000 Subscriber Milestone
U.S. Digital Television, the first over-the-air digital subscription cable channel service in the United States, has surpassed 10,000 subscribers. ...Read the whole story
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Your Audience Is Smarter Than You Think
In behavioral targeting we talk a lot about how a publishers' greatest asset is their audience. Obviously, the audience is what advertisers are buying, but ... ...More
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