In a free-wheeling debate that ranged from bottom line metrics like sales to far softer measures like "intimacy," a group of leading researchers, media … Read the whole story
The football season is here but imagine if no local paper or broadcast outlet covered the second quarter of each game. Would you think … Read the whole story
Magazines, when added to a mix of television and the Internet, "outperform" those other media in generating purchase intent among consumers exposed to ads, … Read the whole story
The notion of somehow convincing consumers to proactively "opt-in" to ads rather than avoiding them has intrigued media planners for years. Out of frustration, … Read the whole story
Product placement has gone from a strategically placed box of Oreo cookies on an episode of "Friends" to a Mattel-themed "The Apprentice" and a … Read the whole story
Business Week is throwing itself a unique birthday party. On Sept. 30, the magazine will host an exclusive media event at the Metropolitan Museum … Read the whole story
David Cassaro has been named president of Comcast Network Advertising Sales, a new department charged with overseeing advertising sales for Comcast's national networks E! … Read the whole story
With consumers demanding and assuming more control over the media in their lives, the role of interactivity and selective targeting will take a larger … Read the whole story