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Nielsen Finally Agrees To Commercial Ratings, Data Available In October '05
Following years of pleading from Madison Avenue, Nielsen Media Research Monday quietly told its clients that in 2005 it would provide data that would allow advertisers, agencies, and networks to easily identify the exact rating for any television minute-- including ones that have TV commercials in them. ...Read the whole story
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Future Network USA To Launch Action Sports Titles
Future Network USA, the publisher of a growing cache of enthusiast titles such as PlayStation 2 Magazine, Official Xbox Magazine, and Guitar World, is launching a new group of action sports titles led by a former longtime staffer at Time4Media's TransWorld publishing group. ...Read the whole story
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NBC Late Night Succession Plan Announced: Heeeeeeere's Conan In 2009
In 2009, after what will then be a 17-year run as host of the Tonight Show, current host Jay Leno will turn the slot over to Conan O'Brien. ...Read the whole story
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Sync Magazine To Offer Interactive CD-ROM
Sync magazine's December issue will include a special CD-ROM disk featuring both bonus editorial and advertising content. ...Read the whole story
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Why Nielsen's Archaic Standard is Right
Today, there are two battles going on in the media business that we can regard as object lessons. One is taking place in television and ... ...More
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