Is Nielsen preparing to support an aggressive rollout of portable people meters (PPM), the promising new system that can measure ratings for both TV … Read the whole story

Does a magazine that is read by a legal team every week before it goes out, that sells at a $75 subscription rate, and … Read the whole story

Next week, the chief executives of five of the biggest media agencies-- Carat, Initiative, MediaCom, MPG, and Starcom MediaVest Group--will brief several dozen of … Read the whole story

Despite the lingering wounds of 9/11 still present in the American psyche and the shaky economic recovery currently pushing ahead, a new study by … Read the whole story