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Global Magazine Recovery Proves Erratic, B2B Shifts From Print To The Web
North American publishers are leading the worldwide magazine advertising economy out of a protracted recession that began with the media market crash in 2001, but many key magazine markets continue to lag, finds the 2004-05 edition of World Magazine Trends released Tuesday by ZenithOptimedia Group and the International Federation of the Periodical Press. ...Read the whole story
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Mediaedge:cia Assigned To Direct Navigation Gadget To U.S.
WPP Group's Mediaedge:cia has received the go-ahead to help move European client tomtom, maker of a portable satellite navigation system, to the U.S. in an account that will add an additional $7 million to its domestic billings. ...Read the whole story
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Amid Plenty Of Magazine Launches, Publisher Launches Plenty
Mark Spellun sees six-month waiting lists for hybrid cars and long lines at health supermarket Whole Foods, and sees a big opportunity. ...Read the whole story
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McCann's Thomas Promoted To COO, DiSesa Expands Management Role
McCann Erickson is promoting Joyce King Thomas from her current position as executive creative director to chief creative officer of the agency's New York office. Additionally, Nina DiSesa--who had the posts of chairman and chief creative officer--remains chairman, with expanded responsibilities. ...Read the whole story
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Einstein's Corner: Restoring the Agency/Client Relationship
Like almost everything else, the agency/client relationship in recent years has taken a real beating. ... ...More
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