• Anti-Bush Effort Plans Alternative Media Strategy: Alternative Weeklies by Michael Shields

    An anti-Bush organization today will announce plans of a last-minute ad campaign designed to sway supporters of independent presidential candidate Ralph Nader to vote for John Kerry instead. The campaign relies on a media strategy that would normally be discarded by mainstream candidates, but which is expected to zero in on independent-minded voters: alternative newsweeklies. ...Read the whole story

  • Yellow Pages Unveil TV-Like Ratings Plan by Joe Mandese

    Yet another medium has tapped a respected researcher to develop Nielsen-like ratings to elevate its status on Madison Avenue. And in a twist, it is not Nielsen. It is a one-time Nielsen TV ratings rival, Knowledge Networks/SRI, which the Yellow Pages industry on Thursday named to develop standardized usage ratings of telephone directories nationwide. ...Read the whole story

  • Mag Rack: Making Tradition by Michael Shields

    Traditional Home staff members celebrated both the magazine's 15-year anniversary and the publication of its 100th issue this November, at a hip studio in the West Village in New York Thursday night. Launched at a time when niche shelter titles like Metropolitan Home and Country Home were spreading, Traditional Home has maintained an enviable period of steady growth throughout its history--and recently endured the onset of a new generation of shelter and home titles from Martha to O to Real Simple, and now Cottage Living. ...Read the whole story

  • FCC Fines Disney, Viacom: $1.5 Million In Children's TV Violations by David Kaplan

    Disney and Viacom agreed to pay the largest negotiated settlement in Federal Communications Commission's history for exceeding advertising limits during children's TV programming, the agency announced Thursday. ...Read the whole story

  • From Dollhouse To Penalty Box: Oxygen, Comcast Team For Girls Hockey by David Kaplan

    Comcast and women-centric cable network Oxygen Media have teamed up to prove that hockey can be a girls' sport - especially in Texas. ...Read the whole story

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