If advertisers and publishers were able to agree on a version of product placement in magazines, there would be little argument from the legal … Read the whole story

I have been observing with some interest the recent bulletin board and listserv discussions around both the ethics and efficacy of dropping cookies on … Read the whole story

In another example of a major U.S. broadcaster providing partisan support to the Republican Party, Pappas Telecasting is being accused of giving $325,000 worth … Read the whole story

The History Channel has enlisted Bridgestone Tires as the lead sponsor to create a show that could be described as "This Old House" on … Read the whole story

Exceeding analysts' expectations, Omnicom Group's revenue was up 14 percent to $2.3 billion for the third quarter of 2004, an increase of just over … Read the whole story