Tuesday, November 16, 2004
  • Top Gunn: Omnicom, OMD Dominate New Media Awards Report

    By a considerable margin, the Omnicom Media Group - OMD and PHD - dominated all of the major media-related advertising awards competitions that took place throughout the world over the past year, according to a new report compiling the results. The report, the Gunn Report for Media, is a media-centric version of the Gunn Report, a publication that has compiled the leading advertising creative awards competitions around the world for several years. ...Read the whole story

  • Newspapers: We've Affiliated With TV Stations, But Not Truly Integrated

    While a significant number of newspapers have formed partnerships with local TV news counterparts in the past decade, these relationships are more often than not underutilized; editors from both sides struggle to balance competitive instincts with business realities. ...Read the whole story

  • Video Game Ads Contribute To 'Slow Death' Of :30

    Aside from adding another pre-eulogy to the impending death of the 30-second commercial, a study by the Reed Elsevier research firm In-Stat/MDR says that the growing attraction of video games as ad vehicles is likely to grow more than most expect. ...Read the whole story