• B2B Continues To Slide by Michael Shields

    Business-to-business ad pages declined 2.2 percent in September according to a report from American Business Media, halting a two-month period of solid growth. Ad spending was down 1.9 percent for the month. ...Read the whole story

  • Carat Proves Most Diversified Media Agency, Other Shops Catching Up by Joe Mandese

    Carat, the purest play of the major independent media services agencies, also appears to be the most diversified. Carat's U.S. operations derive nearly a third (29 percent) of their billings from so-called diversified services such as multicultural, direct marketing, Yellow Pages and interactive media, according to a new report from Paris-based media agency tracking firm RECMA. ...Read the whole story

  • Mag Spotlight: AARP by Michael Shields

    Jim Fishman, publisher of AARP The Magazine, relates a story about how a few years ago, an executive at Anheuser-Busch noticed that nearly 30 percent of its consumers are over 50. ...Read the whole story

  • Sun Fails to Set on Artest by George Simpson

    Vivendi Universal today announced that its Universal Music Group's Take-Two Interactive Software Inc.'s Rockstar Games, publishers of the highly offensive Grand Theft Auto series of ... ...More

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