• National TV, Web Boost Share Of Ad Spending, Other Media Falter by Joe Mandese

    At a time when major national marketers are pushing their agencies to rethink their mix and become more "neutral" about the media they buy, some traditional media appear to be growing in influence, not waning. During the first nine months of 2004 national TV outlets including broadcast and cable networks and the major television syndicators all boosted their share of advertising budgets while most other media slipped. The one big exception was the Internet, which grew faster than any other medium and rising to a 5.5 percent share of overall ad spending, according to a MediaDailyNews analysis of data released ... ...Read the whole story

  • CNN And Miramax Partner To Promote 'The Aviator' by David Kaplan

    Not only would having a major Hollywood movie about his life have probably gratified the airplane and motion picture mogul Howard Hughes, but now CNN Advertising Sales and Miramax are teaming for a new multi-platform promotional initiative surrounding the studio's December theatrical release of "The Aviator," which chronicles Hughes' early career. ...Read the whole story

  • NCC Signs Spot Cable/Broadcast Deal With Azteca America by David Kaplan

    The spot cable rep firm National Cable Communications (NCC) is continuing to expand its efforts to build its presence within the Hispanic marketplace with the signing of an agreement with Azteca America's largest affiliate group, Una Vez Mas, to handle its national spot advertising business for Azteca America in five Cox Communications markets on the West Coast. ...Read the whole story

  • Deutsch Launches Print Services Boutique by David Kaplan

    Little more than a week after it launched an entertainment marketing company, Interpublic Group's Deutsch is now unveiling another business addition: Yellow Fin Premedia, a new operating unit providing print and integrated graphics production services for Deutsch clients. ...Read the whole story

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