At a time when major national marketers are pushing their agencies to rethink their mix and become more "neutral" about the media they buy, … Read the whole story

Not only would having a major Hollywood movie about his life have probably gratified the airplane and motion picture mogul Howard Hughes, but now … Read the whole story

The spot cable rep firm National Cable Communications (NCC) is continuing to expand its efforts to build its presence within the Hispanic marketplace with … Read the whole story

Little more than a week after it launched an entertainment marketing company, Interpublic Group's Deutsch is now unveiling another business addition: Yellow Fin Premedia, … Read the whole story