MediaDailyNews Editions for November 2004
MediaDailyNews - Monday, Nov. 15, 2004
Report Sends Message To Advertisers: Too Many Messages Per TV Break
Sirius To Be Measured By Simmons
Digital Editions Of Print Media Move From 'Early Adoption' To Mainstream
Secret of Life Revealed Below!
Comcast Puts Spotlight On Geo-Demographics
Mag Spotlight: Reader's Digest
Interpublic Sends Silverstone off to the Races
MediaDailyNews - Friday, Nov. 12, 2004
Audit Bureau To Boost Staff, Implement More Rigorous Spot Checks Of Newspaper Subs
Mag Rack: Newsweek Tips Its Hand
Magna: Nielsen Data An 'Eye-Opener,' Reveals Ravages Of DVRs Over Time
Moroch Partners Lands Mattress Giant Account
Martha Stewart Omnimedia Taps Former ABC Exec As New CEO
The Medium Is The Message In Magazine Trade Effort
Horizon Media Wins $25 million Vivendi Universal Games Account
New Associate Publisher At Parenting
MediaDailyNews - Thursday, Nov. 11, 2004
Publishers Think Big, But Are Bigger Magazines Really Better?
MPA And ASME Announce Lifetime Achievement Awards Recipients
Network Ad Spending Vaults During Q3, NBC Strikes Olympic Gold
Joint Venture Promises To Make Predicting Hit Series Easier
ABC Marries Up With 'Desperate Housewives,' NBC Courts Viewers with 'Crossing Jordan'
MediaDailyNews - Wednesday, Nov. 10, 2004
Nielsen's Local DVR Plan: Measure Digital TV Viewing Via Paper Diaries
United We Stand
Magazines Deliver Goods, Prove More Profitable Than Packaged Goods
Discovery Taps JWT-er For Top Media Planning Post
Yellow Pages Adopt EDI, Unveil System For Electronic Invoicing, Tear Sheets
Syndication With Programs In The Top 10 For All Demos
FCC's Powell: 'I'm Sticking Around'
Twentieth Television, Clear Channel, XM Put 'Malcolm' Promo in The Middle
nCUBE Expands Ad Insertion To More Of Bresnan's VOD Markets
MediaDailyNews - Tuesday, Nov. 9, 2004
Yet More Election Lessons
Following Arbitron's Heave-Ho, IRI Strikes Deal With TiVo: Tracks Ads In DVR Homes
In A Telling Move, VNU Relocates Management Operations To New York
Mag Ad Demand Sustained, Pages Climb For Sixth Straight Month
New Mag Study ImPReSSes Agencies
Viacom Denies Indecency In FCC Response
CBS' 'Early Show' Partners With Williams-Sonoma For Thanksgiving Segments
Wieden + Kennedy's Smith Joins BBDO
MediaDailyNews - Monday, Nov. 8, 2004
IRI Licenses TiVo Data, Offers New Service Measuring Impact of DVRs on Advertising
Unilever Consolidates European Media At MindShare
TV's Still The 'Greatest,' But Digital Technology Is Altering Media Preferences
When Cell Phones Get the Picture
Mag Rack: Newsweekly Election Editions
Grey Posts Strong Q3, Cites European Results
Coke Goes Behind the Scenes at ABC Family
Gurus Fast-Forward DVRs: See Passive TV Viewing, Changes In Ad Placements
Rodale Forms 'Marketing Solutions' Unit
Langsfeld Promoted At Horizon
MediaDailyNews - Friday, Nov. 5, 2004
AAF Alum Appear Glum, Vent Concerns About DVRs, ROI, Consumer Control
Discovery's Carrozza Promoted
Network's Obligatory Role
Initiative Dons Tommy Hilfiger
Mag Rack - Buyers: For Me Is For Us
WPP Unit Acquires U.S. Sales, Marketing Consultant
Yankee Says DVRs Go Home: 7 Million By Year-End
MediaDailyNews - Thursday, Nov. 4, 2004
Media Shops Are Putting Out The 'Help Wanted' Sign
55 Million Watch Election Night Coverage, Less Than The Super Bowl
As Newspaper Circ. Declines, Analysts, Buyers Fear Rollbacks
One Step Forward, One Step Back for IPG
Havas Reports Modest Worldwide Gain, Continued U.S. Erosion
African American Study Released On Eve Of Newspaper Budgeting Season
MediaDailyNews - Wednesday, Nov. 3, 2004
Advertising Fuels Time Warner Gains, AOL, Turner Are Strong Contributors
Einstein's Corner: Who, Me?
Publicis Groupe Projects an Upbeat 2005
Shelter Skelter: Home Mag Category Goes Nuts
Pat McDonnell Named VP at Clear Channel Radio
Changes at BusinessWeek
Court TV's Best October
MediaDailyNews - Tuesday, Nov. 2, 2004
'04 Political Ad Spending Poised To Top $1.45 Billion
Agency Execs: Political Slants Influence Media Buying Choices
We're All Aggregators Now
Circulation Continues to Erode Among Major Dailies
Leap Taps Omnicom's PHD, Element 79 Units
Mediaedge:cia's UK Chairman Relocates To New York
Free Press Challenges Sinclair License Renewals
Sly Set for January
Time Warner Cable Rebrands Media Sales Unit
FCC To Fox: 'Marriage' Scenes Should Have Been Annulled
Legal Affairs Splits From Yale
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