Interpublic Group's Universal McCann has won the consolidated General Motors European Media account--adding more brands and more countries, with total billing estimated at $700 … Read the whole story
TV stations, both network and cable, tend to throw the biggest parties and host the most expensive weekends away for their clients. Read the whole story
VNU's Nielsen Entertainment unit Wednesday announced another deal to provide third-party measurement for a videogame advertising network. Nielsen, which previously announced agreements with industry … Read the whole story
With American viewers transfixed by the Scott Peterson trial, the nail-biting announcement of the jury's decision to sentence him to death helped news channels … Read the whole story
A relatively small special interest magazine is making a unique foray into regionalized content more common to mass circulation titles. Read the whole story
Once Howard Stern makes the switch from broadcast to satellite radio, he can be as nasty and raunchy as he wants to be, at … Read the whole story