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TV Nets Treat Some Studios More Passionately Than Others, Some Get 'Crucified'
Because they pay top ad rates, spend oodles of money and negotiate aggressively, theatrical movie marketers are known to get some of the best commercial advertising positions on television. But according to a revealing new study, some studios get treated better than others, but surprisingly, it's not necessarily by the networks they own. ...Read the whole story
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Mag Rack: Yep, A New Pub Antes Up
All In founder Bhu Srinivasan believes that in laying out the possibilities for his new magazine, he can draw a clear parallel to another category that has seen robust growth over the last decade: golf. ...Read the whole story
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Prime Scene Investigation: CBS No. 1, Thanks To 'CSI'
In the twelfth week of the prime-time broadcast season, the battle for ratings is still neck and neck, with cable closing in. ...Read the whole story
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