• Real Media Riffs by []

    THIS JUST IN -- The personality of television news anchors is a major factor influencing whether U.S. TV viewers watch a given newscast. ...Read the whole story

  • Buyers To Pubs: Raise Your Hopes, Don't Raise Your Rates by Michael Shields

    While the magazine business appears to have pulled itself out of a deep advertising hole in 2004, with pages on the rise for the last seven months and counting, planners have a message for publishers: You can raise your hopes but don't expect to raise your rates. Calendar '05 deals are coming in flat. ...Read the whole story

  • B2B Gets Back To Business, Posts Strong Page Gain In October by Joe Mandese

    Signaling some year-end momentum for what has been a volatile 2004 B-to-B ad marketplace, ad pages in the business press increased in October after declining in September, according to estimates released Saturday by American Business Media. The October surge, which drove ad pages up 4.6 percent and ad revenues up 8.1 percent over October 2003, indicates the B-to-B marketplace should end the year in the black. ...Read the whole story

  • Bud Says Ads 'Disparage,' CBS, NBC Drop Miller's Carriage by David Kaplan

    In an unusual move, two of the Big 3 broadcast networks have sided with one major brewer against another, and have agreed to pull a series of competitive taste test ads placed by SAB Miller Brewing, which rival Anheuser-Busch claims "disparaged" its flagship Budweiser brand. ...Read the whole story

  • Mag Spotlight - New Beauty by Michael Shields

    Adam Sandow, founder of New Beauty magazine, believes he has just set the ad pages record for a new launch. The debut issue of the self-proclaimed "Ultimate Cosmetic Enhancement Guide" will carry approximately 650 ad pages. ...Read the whole story

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