MediaDailyNews Issues for January 2005

MediaDailyNews - Monday, Jan. 31, 2005
MRC Proposes 'Consortium' To Develop Better Ratings, Asks Feds To Reaffirm Its Oversight Of Nielsen
Volkswagen Consolidates At MediaCom
IF U CAN READ THS, U CAN GET A GD JB
Carat Finds A Media Plan Is A Terrible Thing To Waste, Even If It's Free
Time Warner Fuses AOL, Road Runner For Subscribers, Advertisers
Carat Gets The Midas Touch
Lee Gets Prize, Snares Pulitzer Inc.
Miller Hires Brennan As Director of Marketing Services
Verizon Licenses Microsoft TV
Super Bowl, NFL Fans: More Like Frasier Than Homer, Scarborough Study Finds
Dubin To Head Entertainment/Marketing At Mediaedge:cia
Advertisers Score, Get Sacked In Post-Season NFL Ad Pods
Study: Local Web Spending Will Rev Up In 05
Mag Spotlight: Living 101
Top Global Brands: Apple, Google, Al Jazeera
MediaDailyNews - Friday, Jan. 28, 2005
P&G/Gillette Deal May Be A Boon For Publicis, Starcom MediaVest
FCC's Media Bureau Chief Ferree Announces Resignation
ACNielsen Wins Decision, Lifting Potential Barrier For VNU
DirecTV Offers ABC HD In 10 Key Markets
In Touch Reaches 1 Million Mark
Report: United Business Media Puts NOP On The Block
Chicago Tribune Launches Program To Keep Subscribers
Wednesday Ratings: It's All Right For Fighting, But Too Cold For Swimsuits
MediaDailyNews - Thursday, Jan. 27, 2005
Magna Enters 'Brand New World,' Develops Branded Content For Digital Platforms
So Quiet You Can Hear an E-mail Bounce
VNU Gets Out Of Debt, Takes A Loss
NBC To Use Watermarks To Track Promos
MediaVest Hears The Music, Taps MTV Exec To Lead Branded Entertainment
Meredith Goes En Casa, Launches Shelter Book Aimed At Hispanic Women
Apprise Media Acquires Beckett Publications
FCC's Copps Blows Whistle: Calls On Industry To Police Consolidation
MediaDailyNews - Wednesday, Jan. 26, 2005
Marketers To Head Off Food Ad Regulations
Access on Demand and the Death of the Creative Culture
Report: Mattel Reviews Planning
Times Reports Modest Growth Due To Broadcast, Not Print
Deutsch Drops Out Of $200 Million Mitsubishi Review
ESPN ABC Sports 'Neutralizes' Sales Team, Unveils New Structure
BBDO Unit Tops Awards Report
New Cable Chief To 'Energize' NCTA, Former Fed Succeeds Robert Sachs
FCC Goes Lame, Ducks Indecency Complaints
HSBC, CBS Tee Women's World Match Golf Championship
MediaDailyNews - Tuesday, Jan. 25, 2005
Arbitron, VNU Place 'Finishing Touches' On Apollo Test
Mattel Alters Toy Marketing Strategy, Uses Online Game To Offset TV Erosion
Beware the Tucker Reaction
VNU, IDG Slate Publishing Joint Venture
Subscription Agent Blasts Gruner + Jahr, Claims Publisher At Fault
EU Approves WPP's $1.5 Billion Bid For Grey Global Group
Infinity Broadcasting Targets Media Buyers and Planners in B2B Campaign
Cialis Angles To Lure ESPN Viewers And Fishing Fans
Captivate Reformats Elevator Ads
MediaDailyNews - Monday, Jan. 24, 2005
Adware Weary: 'AdWare' Drops Name, Becomes Mediaplex
Final Score: Heidi Klum 3.2 Million - Super Bowl 0
Report: Feds Probe Gannett, NYT Co. Deals
Johnny Carson, Dead At 79
CQ Weekly Gets A Makeover
FCC Chairman Michael Powell to Resign in March
WPP Consolidates Health Units
Cablevision Cuts Ties to Satellite Service Voom
Mag Spotlight: Country Weekly
MediaDailyNews - Friday, Jan. 21, 2005
Wall Street: Ad Share Shift 'Faster Than We Realized,' Print, TV Budgets Move To Cable, Online
This Opinion Brought to You by Our Sponsors
B-to-B Ad Market Turns Corner, Nudges Up Near Year-End
Cable vs. Broadcast: Who Cares As Long As It's Unique'
LLKFB Finalizes Management Transformation
Better Homes and Gardens Bows In China
A Magazine Whose Backers Are Mainly Hackers
MediaDailyNews - Thursday, Jan. 20, 2005
Zenith Chases Down Estimated $300 Million J.P. Morgan Media Business
AAF Elects Four To Its Hall Of Fame
The Burger Joint
Media Contacts Opens Toronto Office, MPG Interactive Begins Global Expansion
IPG's Bell Moves to Co-Chairman As Roth Takes CEO Spot
Clarification: VNU To Keep Business Media, Nielsen Entertainment Separate
Strata Rolls Out EDI For Media Buyers
PReSS Survey Reveals Magazines' Connections To Readers
MediaDailyNews - Wednesday, Jan. 19, 2005
Einstein's Corner: Patient, Thoughtful Education 101
VNU Taps Nielsen Media Chief To Run Burgeoning Media Info Group
Carat's Verklin, NBC CMO Join In-Store Media Board
As Media Shifts From 'Mass' To 'Micro,' Marketers, Agencies Move To Embed
Mainstream Papers Not Reaching Ethnic Readers
On NFL Network Super Bowl Never Ends, No Commercial Interruptions For Commercials
Interpublic Sets Stake In Hollywood's Endeavor Marketing
Southwest Media Group Wins Affirmative Insurance Holdings Account
Atlanta Is the Ratings Judge for 'American Idol,' As Fox Plays Down Success
MediaDailyNews - Tuesday, Jan. 18, 2005
FreeZone Expands Zone, Cox Rolls Out Ad-Supported VOD Markets
Ad Demand Remains Near All Time High, Online Hits New Mark, Papers Surge
Video Game Maker Drops Long-Term Ad Agency
Baby Talk Gets Revamped